Yes you read that headline right. Network Marketing Prospecting will make you go broke faster than anything else, IF you are doing it wrong.
Just a rough guess, but I would say that about 97% of all people in this industry do their network marketing prospecting wrong. Just another rough guess here, but I would say that about 97% of all people in network marketing fail..
Funny how those two numbers go together isn’t it?
First things first. You HAVE to be generating leads on a consistent basis. If you are not generating between 10 and 15 leads every single day at MINIMUM then you have no business even worrying about network marketing prospecting yet.
It amazes me how people worry so much about what to say to their prospects, and about what their email autoresponder sends out, and about their company comp plan, when in reality they don’t have anyone to share those things with!
News flash. It does not matter how great your phoning skills are, or how great your email copywriting skills are, or even how great your compensation plan is, if you don’t have anyone to share those things with.
Once, you have a steady flow of leads coming in every single day it is time to start learning how to prospect those people.
There is a huge learning curve here.
I would say the biggest obstacle for network marketers is generating leads. I would say about 1 out of every 10 people really knows how to generate leads.
Which would be about 10 out of 100, but only about 3 of those ten people know how to actually talk to their prospects and close the deal.
Like you have probably heard me say 1000 times network marketing prospecting is selling. You can call it consulting or whatever all you want, but you are here to sell. In a non-pushy kind of way of course.
Network marketing selling is actually one of the most difficult things to do until you get the hang of it.
You see a car salesman is taught exactly what to say and how to sell. They know exactly what they are doing.
An insurance salesman is actually given a script to say. As long as they follow the script, they should be alright.
But in network marketing there is no script. It’s just you and that rude dude on the phone.
You have to sell to this person without him feeling like he is being sold because as we all know human nature hates being sold.
People buying hundreds of dollars of groceries every single month, but I guarantee that if I went into someone’s house trying to sell them the same exact groceries, I would get kicked out.
Its human nature and you just can’t change it.
Don’t get me wrong network marketing prospecting is not difficult ONCE you get the hang of it.
The sad part about it is most network marketers either quit and/or give up before they ever have the chance to.
First things first. When you are on the phone prospecting one of your leads, never, I mean NEVER let that lead have control of the conversation.
Think of your conversation with every single lead as an interview. That person has to qualify for EVERYTHING.
First he has to qualify for your time. Then he has to qualify for your training. And then he has to qualify to be on your time.
There are no free rides here. If you get a bum looking for a J-O-B on the phone disqualify him. It seems to me that most network marketers have this mentality of neediness, and it flat out drives me crazy. I’m sure that you know how I feel.
They just need everything. They need you to join their team. They need to sponsor another distributor this month. They need to bring home a paycheck or else the family is going to starve.
You have to get rid of all neediness to succeed. No one likes a needy person.
Even in our relationships neediness just plain sucks.
I don’t like a needy girlfriend. A girl that calls me 24/7 and always needs me to do something for her.
I like my space, and I’m sure that she likes hers.
I’m sure that you feel the exact same way. The person that cares less in the relationship is the person that controls the power.
I know it sounds a little harsh, but it’s true.
You should always care less about your prospects than they care about you. You have something that they need not the other way around.
They can’t do this thing without you. End of story. The second that prospect says no and hangs up the phone is the second that prospect goes back to being broke because he cannot and will not do this without you. He needs YOU.
You have something to offer that no one else can. There is only one you. There are hundreds of opportunities, hundreds of products, hundreds of comp plans, but at the end of the day the only thing unique in your business is YOU.
Don’t take that for granted.
This is the mindset that you HAVE to have to start sponsoring new distributors.
A funny thing happened when I started saying no to my prospects..
They started saying YES to me!
Network marketing prospecting is a mindset nothing more, and nothing less.
I jumped around all over the place with this post. I didn’t really focus on any one part of the network marketing prospecting process.
The big thing you need to take out of this is the mindset of a winner, of a person of value, of a person that is not “afraid” to say no to his prospect, of a person that does not need anything because he already has everything. You want everyone’s money, but you don’t NEED another dime.
What you need to do right now is put in your name and email address below to take your mindset to a completely new level.
Have you ever wondered why a prospect said no to your main business opportunity?
Check out my 7 Day Marketing Challenge to find out.